Comparative Performance of Gozitan Tourism Establichments 2022-2023 Survey
During the past fortnight, the Gozo Tourism Association conducted an online survey amongst its members focusing on the performance of the Gozitan tourism establishments during the past year 2023, in comparison to the year 2022.
The encouraging response to this survey from Gozitan tourism operators covered a spread across the tourism sector on Gozo. The categories that filled in the survey were coming from the Accommodation sectors, Restaurants, Diving Centres, Tourist Attractions, Transport, Tour operators, DMCs, Travel Agencies, Real Estate and Tourism Consultancy firms.
The survey confirmed the obvious effect on the business generated by the Gozitan tourism establishments during the past year, showing encouraging signs that 2023 ended up better than 2022. In fact, 44% of the establishments reported more business on previous year, with 35% stating that their performance was equal to that of 2022, while 21% reported less business than year 2022. This improvement was corroborated further when 48% of respondents declared that the performance of the foreign market on their business was better than that of 2022, with 39% stating that the performance of this market was equal to that of 2022.
The respondents of this survey were also requested to gauge the effects of the domestic market on their establishment’s performance. 9% declared that the domestic market in 2023 faired better than 2022, while 45.5% stated that during the past year, their domestic clientele was on the same levels of 2022. On the other hand, 45.5% reported less business from the domestic market when compared to 2022.
The tourism operators were also asked about the revenue generated during the festive season of 2023. Only 26% stating that this period was better than 2022, while 52% declared that it was on the same levels of the past year and 22% reported that it was less the year 2022.
The tourism operators were also asked about their revenue generated during the whole year 2023. 32% stated that the year 2023 was better than 2022, while 45% declared that it was on the same levels of the past year and 23% reported that it was less the year 2022. The increase in revenue indicated was due to the increase of prices, as well as to the increase of clientele.
When asked about their business constraints 68% of respondents blamed the increase in prices as their main obstacle, as well as the operating costs, with 22% stating insufficient demand, while the rest mentioned staff shortage, operating costs and infrastructural works. Furthermore 68% of respondents declared that their operating constraints remained unchanged, while 9% stated that these deteriorated with the remaining 23% reporting that they have seen improvements on 2022. Finally, from this survey it transpired that 83% of respondents stated that Gozo will lose its competitiveness, due to the ongoing increase in operating costs.
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